Hamleys Unveils Its Biggest Ever Summer of Family Fun

The summer sun always shines on Hamleys, and this year’s school holidays are set to be extra special with the retailer’s biggest-ever programme of events, experiences and free entertainment. With an action-packed line-up across its famous Regent Street and Westfield stores, Hamleys is once again cementing its place at the top of every family’s list of must-visit summer days out.

Running throughout the six-week school holidays, the unrivalled schedule features dozens of free daily events, immersive performances, live demonstrations, and unforgettable character meet-and-greets. Families can enjoy magical encounters with Bluey, Peter Rabbit, Paddington and Dolores, alongside a host of exciting in-store takeovers.

Visitors can also join the Harry Potter birthday celebrations, get hands-on at a special slime workshop in the new Gootopia area on the third floor, or climb aboard London’s coolest new sightseeing experience.

The brand-new Hamleys Bus Tour is no ordinary sightseeing trip. Bursting with colour, theatre and excitement, the immersive experience features live hosts, onboard entertainment, bubbles and plenty of surprises as it travels past some of London’s most iconic landmarks before concluding at the world-famous Regent Street toy store. Highlights along the route include St Paul’s Cathedral, the Tower of London, Tower Bridge, Big Ben and the Houses of Parliament.

Keane Herman, Head of UK Retail at Hamleys, said:

“From magical character meet-and-greets with Bluey, Paddington and Peter Rabbit, to Harry Potter birthday celebrations, slime workshops and our incredible new bus tour, we have truly pulled out all the stops this summer. Hamleys has always been so much more than a shopping experience—it’s a destination where memories are made and imaginations run wild. We cannot wait to welcome families through our doors.”

Special Hamleys Days 

11 June – 21 July – Special window display from The Puppet Company – Regent Street   

18/19 July – Peter Rabbit Takeover – Regent Street 

22 July – Martinelia Glow Up Make Up event – Regent Street  

31 July – Harry Potter’s Birthday Celebration – Regent Street  

1-2 August – Bluey Takeover – Regent Street  

4 August – Razzmatazz Showtime – Regent Street  

20-21 August – Paddington Takeover – Regent Steet  

29 August – Martinelia Glow Make up event – Regent Street