Marks & Spencer Launch Exclusive Kidswear Collaboration with

BinMarks & Spencer is thrilled to unveil a brand-new Kidswear collaboration with beloved TV personality, author, and entrepreneur Binky Felstead. This limited-edition collection brings together timeless style, playful prints, and practical design — all with the signature charm and family-first ethos Binky is known for.

Drawing on her own experience as a mum of three, Binky worked closely with the M&S Kidswear design team to create a collection that’s as thoughtful as it is stylish. Each piece has been carefully curated with soft, breathable fabrics and gentle textures to support children’s sensory needs, while nostalgic quotes from Binky’s own childhood add a personal, sentimental touch.

Featuring a contemporary colour palette of easy-to-wear neutrals, pops of colour, and vibrant neon pink details, the collection combines classic prints like woven checks and ticking stripes with playful florals, graphics, and folkloric Dala horse motifs.

Binky says:

“As a mum, I know how important it is to find kids’ clothes that are both stylish and practical. This collection is full of heart — comfortable, durable, and made to be loved by kids and parents alike.”

Launching Thursday 25th September, the M&S x Binky Kidswear Collection will be available online and in selected stores.

Alex Dimitriu, M&S Kidswear Director, adds:

“It’s been a joy working with Binky on this collection. Her passion and insight as a parent are clear in every design detail. We’re excited to offer our customers something truly special.”