International Women’s Day Interview with Natalie Ward from Latched


Today is International Women’s Day, a day for celebrating the achievements of women, raising awareness against bias, and taking action for equality.


In light of this year’s International Women’s Day, we sat down with the CEO of LATCHED, Natalie Ward to discuss her experience as a female entrepreneur. 

As a female-founded company what are your core values: to make Women’s lives easier through comfort, functionality and support. Whether that’s through advice and education or through our products. 

Whats the best advice you would give to another Female entrepreneur: you won’t know what you can achieve unless you try it! Take a risk and go for it but know you can walk away and that doesn’t mean you have failed. It means at this time it wasn’t right for you. 

Are you apart of any mentor programmes: No

What female traits help with your job role: the ability to juggle and multitask! I wear every hat from cleaner to CEO and that means knowing your priority list but also being able to juggle all the demands that come with being an entrepreneur. 

What barriers have you faced as a women, in becoming a successful in your field? I’m not sure there have been any other than time. Being a mum I am also the primary parent to our children so school runs, parties, ballet lessons, play dates, Drs appointments all fall to me which means my days are squeezed and I don’t have the time to do all the things I need and want to do. In 2021 I was awarded Start Up Entrepreneur of the South East by the GBEA.

Based on your own experience what advice would you give to women considering pursing opening their own business: have a plan, be flexible and focus on your own journey. It’s easy to waste a lot of time and energy watching what other people are doing and feeling like an imposter. Have faith in yourself and believe you can do it. 

How important is it for women to lift each other up and what does it mean to you? I am a firm believer in lifting each other up. I am friends with my competitors and it’s important to remember there is room for everyone to thrive so focus on your points of difference (What makes you and your business unique). I have always helped and supported other women in business whether through direct communication and support, a social media share or a collaboration. There’s many different ways to support each other.  

How do you juggle family life and business: I genuinely love what I do so for me it’s a life/life balance. I do however plan out my time in 30min blocks every day. There’s  curve balls that need to be factored in here and there but mostly it’s all about planning! 

Check out her range here


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