Shop, Learn and Explore at The Baby Show, ExCeL London

The Baby Show returns to ExCeL London this March

The Baby Show, the UK’s largest and best-loved pregnancy and baby shopping event, returns to ExCeL London this March, bringing together everything parents need for bump, baby and beyond.

Featuring around 350 of the UK’s top parenting and baby brands, including Tommee Tippee, MAM, Stokke®, Cybex, Joie, iCandy, Nuna, Carifit, Nuby and Miffy, The Baby Show is a one-stop-shop for expectant parents and growing families. With exclusive discounts of up to 50%, it’s the perfect place to shop smarter and try before you buy.

Returning favourites include the Buggy Testing Track, where visitors can test prams and pushchairs across different surfaces, with expert guidance from the Project Baby team. The Baby Show Café with Joie, Baby Feeding Café with complimentary food, bottle warmers and microwaves, and the essential Baby Changing Area with free nappies and wipes will also be available.

Visitors can also explore boutique and emerging brands in the New Kids on The Block section, including Essence of Motherhood, Girls Eat Genesis and Allure Oleum. Over 25,000 people are expected to attend across the three days, shopping for their new arrivals while enjoying expert advice on the Live Talks Stage, sponsored by Tommee Tippee. Topics include birth, sleep, first aid, newborn feeding, weaning, babywearing and more, with speakers such as Lucy Upton, Heidi Skudder from Positively Parenthood, Annabel Karmel, Charlotte Stirling-Reed, Midwife Pip and the Dad’s Panel hosted by TV presenter Nigel Clarke.

Mallory Reynolds-Trout, Show Director, said:

“The Baby Show gives parents the chance to explore leading brands, pick up must-have products at great prices, and hear from experts who offer reassurance and support during this special time.”

Why ia The Baby Show the number shopping experience for new and expectant parents?

1. Huge Variety of Brands

The show brings together around 350 of the UK’s best parenting and baby brands in one place — from big household names like Tommee Tippee, MAM and Cybex to boutique and emerging makers you won’t find on the high street. You can see a huge range of products all under one roof.

2. Great Shopping with Big Savings

Visitors can shop with exclusive show deals and discounts — often up to 50% off — on essentials like pushchairs, car seats, feeding gear, toys and more. It’s one of the best times to get value for money on quality baby products.

3. Try Before You Buy

Features like the Buggy Testing Track let you test prams and pushchairs on different surfaces — so you can compare models and make the right choice for your lifestyle. This hands‑on experience helps you buy with confidence.

4. Expert Advice on Site

The show offers free access to professional support and talks on topics that matter to new parents — from sleep and feeding to first aid, weaning and more. Experts on stage and around the event help answer questions and offer reassurance.

5. Family-Friendly Facilities

There’s a Baby Show Café, a Baby Feeding Café with complimentary baby food and bottle warmers, and an essential Baby Changing Area with free nappies and wipes — all designed to make your visit easier and more pleasant.