Game Changer – From Elvie


Femtech brand Elvie launches two new breastfeeding products

Elvie Catch and Elvie Curve are exclusively available to purchase from 7th October at

Women’s health and wellness brand Elvie, creator of the award-winning Elvie Pump, has launched two new breastfeeding products designed to catch every drop of breast milk; Elvie Curve and Elvie Catch.

Elvie Curve (RRP £49.99) is a wearable, silicone breast pump that allows for gentle hands-free expression when feeding or pumping from the other breast – or to express full breasts. Elvie Curve is designed to be a simple way to express using natural suction and a valve that lets you control the suction strength, so you can comfortably express up to 4 oz of milk with next-to-no effort. In true Elvie style, Elvie Curve fits discreetly in a bra for a hands-free experience.

Elvie Catch (RRP £29.99) is a set of two slip-proof milk collection cups designed to sit neatly and discreetly inside a bra. Elvie Catch can be used during feeding, pumping or on the go. Unlike many other breast shells and nipple pads, Elvie Catch sits securely in a bra to prevent leaks and is reusable, collecting up to 1 oz of breastmilk per cup so nothing goes to waste.

CEO and co-founder of Elvie, Tania Boler said:

Elvie Curve and Elvie Catch mark the next steps in Elvie’s mission to modernise breastfeeding and pumping products so they fit into the lives of real, modern-day mums.

“We launched the silent, wireless and wearable Elvie Pump two years ago to make pumping a hands-free experience that empowers mums to pump on their own terms. But we know that the challenges of breastfeeding go beyond pumping.

“Breast milk is liquid gold, so these products are designed to make the most of every last drop – as well as fitting seamlessly (and discreetly) into the lives of mums, like all Elvie products!”

Emily Pickering, who has been trialling the products for the past three months added:

“I’ve gone back to work this week so I’m doing extra pumps to express as much as possible for bottle feeds, for my husband to do. The Elvie Curve has meant I can do it whilst on work video calls too, so I’m expressing way more milk than I would have done with a less-discreet breast pump.”

Elvie Curve and Elvie Catch are both BPA-free and dishwasher safe, and will be exclusively available at and Amazon from 7th October 2020, and at John Lewis, Mamas&Papas and Boots from 21st October 2020.

Elvie is encouraging breastfeeding and pumping mums to share their breastfeeding journeys using #LiveYourBreastLife. Visit


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